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The EU’s upcoming Digital Product Passport (DPP) initiative under the Ecodesign for Sustainable Products Regulation (ESPR) represents one of the most ambitious data challenges global industries have faced in decades. From 2026, every product sold in the EU, starting with batteries, followed by electronics, textiles and construction materials. Must carry a digital identity detailing its materials, carbon footprint, repairability and more.
At its core, the DPP is about building a shared digital language for products. For the first time, information that has historically been hidden deep within supply chains must be collected, verified and shared across every stage of production and distribution.
This shift won’t stop at the EU’s borders. Companies across Asia, North America and beyond will need to align with these new data requirements if they want continued access to the European market. In effect, DPP compliance will become a new entry ticket to global trade.
The potential impact is huge. The global DPP platforms market is expected to grow from USD 2.4 billion in 2025 to USD 10.8 billion by 2035, an increase of 350 percent. This growth reflects how rapidly data-driven traceability is becoming a cornerstone of modern manufacturing and logistics.
For forward-looking businesses, this isn’t just a compliance task, but rather an opportunity to future-proof digital ecosystems and unlock deeper operational intelligence.
The scale of data required for each product is immense. The UK-based fashion brand Nobody’s Child has already started implementing Digital Product Passports to prepare for what’s coming. Their experience highlights just how transformative this process will be.
DPPs require a huge amount of data – about 110 data points per product. Historically, fashion supply chains have been opaque, and suppliers aren’t used to sharing this level of detail. We’re asking them for everything from fibre origins to energy sources. It’s a massive mindset shift.”
Building these data flows takes time. Implementing a DPP is not an overnight exercise. It requires investment in digital infrastructure, supplier education and system interoperability. For many companies, it will mean rethinking how product data is captured and shared from day one.
Transparency is no longer a regulatory checkbox. It’s becoming a core business capability. Consumers increasingly expect proof of sustainability, and investors are looking for verifiable ESG data. Brands that can provide real-time, accurate product information will gain trust and differentiation in crowded markets.
At Kruso, we see this as the beginning of a new digital architecture for products – where every material, component and process is part of a connected data ecosystem. We’re closely following how this development intersects with commerce platforms, product data models and circular economy design.
We believe that in the coming years, the Digital Product Passport will become a key enabler of smarter, more transparent digital business systems. The companies that prepare now, both technically and culturally, will be the ones shaping the future of sustainable trade.
Digital Product Passports are more than a compliance project; they signal a complete rethink of how we manage product data. Preparing for them today means building the right digital foundations, understanding your data landscape, and investing in systems that can evolve.
At Kruso, we see this as an exciting step toward a world where digital technology not only drives business efficiency but also enables accountability and trust across every layer of the supply chain.