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Web accessibility

Accessible design not only improves the experience for users with disabilities – it creates value for everyone.

Why is web accessibility important?

From 2025, all EU countries must implement accessibility requirements for digital platforms, making it essential for businesses to comply with the applicable standards. An accessible website not only enhances the user experience but also strengthens your brand, expands your reach, and reduces the risk of legal consequences.

Web accessibility benefits everyone. Better structure, intuitive navigation elements, and optimized design make your website easier to use, increasing conversions and engagement.

Web Accessibility: A complete overview

For many private companies, web accessibility is completely uncharted territory. That's why we have gathered all the essential knowledge in one place, so you can easily and quickly get started with the necessary changes before the June 2025 deadline.

Browse through our whitepaper for a comprehensive overview and to gain insight into some of the most important accessibility requirements, as well as the benefits your company can gain from implementing web accessibility.

(hint: it’s worth it!).

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    Selected clients we have helped with web accessibility:

    See our previous solutions with a focus on web accessibility:

    Teknisk LandsforbundDigital upgradeHerning MunicipalityCO2-reducing solutionKemp & LauritzenDigital rebrandingGentofte Municipality Umbraco solutionBillund MunicipalityUmbraco 10 solutionOur work
    E-commerce We believe that the best commerce solutions are created through a strong business focus, the right technologies, and the ability to activate the people involved in the project.

    Web accessibility for e-commerce

    From 2025, web accessibility will also apply to webshops, ensuring equal access for all users. Non-compliance can result in legal sanctions, but more importantly, it’s about creating a better and more inclusive customer experience.

    An accessible webshop makes it easier for all customers to navigate and shop, not only meeting legal requirements but also strengthening the business. Clear navigation elements, well-structured content, and user-friendly design increase trust in your brand and can open the door to new customer segments.

    By prioritizing web accessibility, you ensure that your commerce solution is future-proof while offering a smoother and more inclusive experience for everyone.

    Web accessibility in short

    Digital designWith design as the foundation and the user at the center, we create intuitive and visually appealing solutions that captivate the audience and deliver results.

    Accessible design creates better digital experiences

    At Kruso, we combine design and web accessibility to create digital solutions that work for everyone. An intuitive design with clear navigation elements, legible typography, and high contrast ensures that users can easily find information and interact with your platform—regardless of their abilities or assistive technologies.

    We always design with accessibility in focus, ensuring that your solution not only meets legal requirements but also enhances the user experience, expands your reach, and strengthens your brand. By building an inclusive digital platform from the start, you create value for both users and your business.

    6 key accessibility considerations for your website:

    1. Accessible design

      Ensure your website is compatible with assistive technologies like screen readers by using proper HTML semantics, providing text alternatives for images, and maintaining a logical reading order.

    2. Keyboard navigation

      Make your site fully navigable using only a keyboard. Interactive elements must be accessible without relying on a mouse.

    3. Colour contrast

      Verify sufficient contrast between text, elements, and background to enhance readability for all users, including those with visual impairments.

    4. Alternative content and text

      Provide alternatives like video transcripts, audio descriptions, accessible PDFs, and descriptive alt text for images to support diverse user needs.

    5. Responsive design

      Create a platform that adapts seamlessly to different devices and screen sizes, ensuring usability on desktops, tablets, and smartphones.

    6. Testing and continuous learning

      Regularly test your site with automated tools, manual checks, and user feedback from individuals with disabilities. Foster a culture where your entire team—from designers to editors—understands and upholds accessibility standards.

    Our web accessibility specialists

    The 4 principles of web accessibility

    Perceivability ensures that content can be understood by all users. This means that images and graphic elements must have text descriptions, text should be readable with good contrast and scalability, and audio and video content should be supported by captions or transcriptions.

    Operability means that all functions and interactive elements must be easy to use. Navigation should work without a mouse, buttons and links should be clear and intuitive, and time-sensitive actions should be avoided, allowing users to interact at their own pace.

    Understandability ensures that content and functionality are simple and intuitive. Language should be clear and easy to read, instructions must be straightforward, and users should be able to predict how their actions on the website will affect their experience.

    Robustness means that a website should work across different devices, browsers, and assistive technologies such as screen readers. The technology should be up-to-date and compatible with new digital solutions to provide all users with a stable and accessible experience.

    High web accessibility provides:

    1. Better user experience

      A website that is easy to use and navigate for all users.

    2. More traffic and higher conversion rates

      Improved SEO drives more traffic, while user-friendliness increases conversions.

    3. Efficient performance and self-service

      Optimize website performance and enable more users to self-serve, reducing the need for support.

    Read more about web accessibility:

    Web Accessibility Legislation 2025InsightThe Importance of AccessibilityKnowledgeIntroduction to WCAG 2.2: New guidelines for web accessibility News | KnowledgeWeb accessibility for beginnersKnowledgeDrive profits for your business with web accessibilityWorkshopWeb accessibility, monitoring rapports and how you can use them.KnowledgeSEO, SEM and web accessibility go hand in handKnowledgeInsights
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