Malmö
Skomakaregatan 2211 34 Malmö
Sweden+46 735 124 970hello@kruso.se
Kemp & Lauritzen
Stronger brand with a future-proof web platform
Kemp & Lauritzen have taken an important step into the future with a new visual identity and a digital platform that both strengthens their brand and streamlines their business.
With a clear focus on user-friendliness, flexibility, and technological robustness, we have created a digital platform that can grow with the company and its needs.
Visual renewal with a clear purpose
The new identity was developed in collaboration with the design agency Kontrapunkt and is more than just a new logo. The new visual style creates coherence across all touchpoints – from vehicles and workwear to emails, internal systems, and the website.
By putting the user experience at the center of their online presence, Kemp & Lauritzen not only signal their commitment to meeting customer needs but also demonstrate an understanding of the importance of navigating the digital world with ease and efficiency.
Technological advancement for Kemp & Lauritzen's advanced web platform
When Kruso started the project with Kemp & Lauritzen, the ambition was clear: to create a web platform that not only meets today's demands for technology and security but also offers great usability.
A key part of the project was to ensure that the platform was future-proof. This means that we built it so it can easily grow and change along with the company's needs. Think of it as building a house with the option to easily add more rooms as the family grows. We have made it possible for Kemp & Lauritzen to customize and develop their platform, so they can always be one step ahead and offer what their customers need – from self-service to new features. Which is just the beginning of an exciting journey.
At the heart of the solution lies a tailor-made Azure infrastructure, designed to support advanced web functions while ensuring unshakeable data security and full compliance with GDPR. This foundation has enabled the development of an Umbraco solution that stands out with its auto-scaling and dedicated web apps for Content Management and Content Delivery – a true game-changer for efficiency and user customization.
At Kruso, we have had a really good collaboration with Kemp & Lauritzen. They have shown us great trust by letting us handle the solutions, and this has enabled us to create something both modern and powerful that truly meets their needs. They have been open to our ideas and have believed that we have chosen the best solutions for them. This has provided them with a solution that can grow with them. We have found it easy to communicate and solve tasks efficiently during the six months we have worked together. It has been a collaboration where good communication has made a big difference.
We have had a really good experience in our collaboration with Kruso, where the communication has worked well and both parties have been flexible, so we have achieved a really good result. We are proud of our new website and happy that the path to it went as planned and without major challenges along the way.
Boost internal processes and development
The new platform is not just an upgrade of Kemp & Lauritzen’s digital presence – it's an investment in their future growth and internal efficiency. By combining strong design with advanced technology and a user-centric approach, Kemp & Lauritzen are setting a new standard for what digital transformation can look like in practice.
All in all, this means less time spent juggling external resources and more time to focus on what they do best. The platform is designed to be so flexible that the team can easily adapt and develop the content, keeping the website fresh and relevant.
Kruso has helped us by structuring the process in a way that was easy for us to understand, while making our participation as easy as possible. We had ongoing dialogue and handled the challenges together. This means we now have a solution we can build on and adapt ourselves as we develop as a company.
