Data-Driven Success

We believe that data is the fuel that drives informed decision-making and empowers businesses to gain a competitive edge.

We believe that data is the foundation for success

Regardless of the industry or sector, we are convinced that the key to becoming a competitive business is by making data an integral part of the business strategy.

By using data correctly, it is possible to find new and unforeseen doors that can optimize and create a new understanding of customer behavior.

With a scalable data architecture at the center of your business, it is possible to use data to gain insights that take you to the next level.

We have worked with data for organizations such as:

Digital strategyWe strive to unlock your full digital potential and keep you a step ahead of the competition.

Make data a central part of the strategy

At Kruso, we integrate data deeply into the business strategy to unlock growth and create value. Our approach is tailored and results-oriented, combining strategic marketing with data insights, while at the same time aligning with your business needs.

As a strategic partner, we ensure that data and digitalization become central elements in your company's overall strategy, which is crucial for realizing business value in a digital age.

Data should not be something that sits on the sidelines. It should be the main element for the decisions that will drive the business forward.

E-commerce We believe that the best commerce solutions are created through a strong business focus, the right technologies, and the ability to activate the people involved in the project.

From data to revenue

When we talk about commerce, data is always the alpha and omega. This applies to both product management and customer data.

Therefore, we always include data in the process when we develop commerce solutions. This is especially true when we design the customer journey, so we are sure to create a user journey that makes sense for as many customers as possible.

We are particularly experts in Product Information Management (PIM) and Customer Data Platform (CDP), where data comes from various channels and needs to be consolidated into a system that provides an overview and helps make daily operations and maintenance easier.

We believe that the best MarTech setup can improve your business:

Start your data collection with a Customer Data Platform (CDP)

It is never easy to choose the right technology, especially not in a new and complex area like consumer data.

At Kruso, we believe that a correctly implemented Customer Data Platform (CDP) is the key to executing any data strategy. A CDP allows you to track and select user-related data in one unified place, regardless of the source—server sides, customer sides, cloud apps, or social media.

Once all marketing data, e-commerce data, and in-app data are collected, you are ready to discover new trends and opportunities that were previously hidden. By optimizing based on these newfound trends and opportunities, you can create optimal user journeys, precise messages, and user experiences that your customers expect.

CRM and marketing automation

Customer journeys are no longer linear, and consumers have more power than ever to interact with your brand on their own terms. This means that you cannot just use a one-size-fits-all communication model, but must create personalized content that hits the user with the right message at the right time.

This poses new demands on digital marketers, who need to do more with fewer resources. Fortunately, a well-organized CRM system and marketing automation can help make your digital marketing much more personal.

We can help you get a handle on all the data you probably already have about your customers, and create a system and structure that makes sense in daily life. CRM does not have to be difficult if done right.

Read our insights about data:

5 Benefits of Using a Customer Data Platform (CDP)Knowledge Data integration for design businessKnowledge Data Quality #1: Data quality drives sales and customer satisfaction Krusader's Talk Data Quality #2: Why good product data is also critical in B2B Krusader's Talk 6 Steps to Data AnalysisKnowledge Data Ownership and Privacy in Modern Vehicles: Challenges and the Road AheadKnowledge Customer Data Platform 101: What is customer data? Knowledge Why you need a tracking plan and a 3-step guide for beginnersKnowledge Customizing shopping experiences: Data analytics and AIKnowledge Secure online transactions: protecting customer data in e-Commerce Knowledge

Visualize your data and create an overview

Data should be manageable and easy to access. And that's easier said than done (we know).

Whether you want to run an out-of-the-box reporting program or build a single source of truth dashboard for the entire organization, our solutions take the raw data and transform it into valuable insights.

We can help create intuitive reports that put you in the driver's seat of your organization's marketing by using the best data visualization tools combined with ETL services and data pipelines.