What do we even need humans for?

AI doesn’t build on the future – it builds on the past. And if we want to create something truly new, we need to insist on the human element. 

AI is not creative. It’s not innovative. It calculates. That’s really all it does. Behind all the impressive demos and flashy presentations lies a statistical engine predicting the most likely next word. It’s probability in disguise. In other words: everything we get from AI is essentially a distilled average of what we’ve already said, written, designed, and coded. 

It might be efficient, but it’s not new. It’s not bold. And it’s rarely human. 

Still, we’re moving quickly toward automating everything from case handling and copywriting to design and decision-making. But if innovation is reduced to statistics, what role is left for people? 

That question deserves much more attention in both public and private digitalization efforts. Once again, we’re unleashing a powerful technology without fully understanding its consequences. We did it with social media. And now we’re repeating the same mistake with AI. The result? Sure, we get solutions. But we’re slowly losing our ability to judge whether they’re actually the right ones. 

Maybe we need something as simple and tangible as a label: “Written by a human.” A digital marker that signals someone actually thought this through. Not just recycled old answers, but actively reflected. Because as the volume of generated content explodes, it’s becoming harder to tell the difference. 

But we must be able to tell the difference. Human thinking is inconvenient. It takes time, it costs money – but it’s also the only path to real change. 

AI can be a brilliant tool when used wisely. It can analyze large volumes of data, identify patterns, and give us insights we can act on. It can automate the repetitive tasks that drain time and energy – freeing us to focus on what really matters. 

But we must never let it take control. Because then we’ll just get more of the same, which is exactly what AI is best at. 

If we want new answers to old problems, and real solutions to entirely new ones, we have to keep insisting on the human perspective. On everything that lives beyond the average. Because that’s exactly where humans belong.