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FolkeFerie launches new platform in collaboration with Kruso: From Umbraco 8 to future-proof architecture in version 13

The travel agency has just relaunched its digital channels with a completely new platform developed in Umbraco 13. Kruso is behind the solution, boosting performance, scalability, and user experience. 

FolkeFerie has officially launched a new digital platform developed in collaboration with the digital agency Kruso. This new solution marks a strategic modernization of the company’s digital presence, upgrading the CMS system and fully redesigning both FolkeFerie.dk and FolkeFerie.se. 

The initiative stems from a desire to enhance both performance and flexibility, in line with growing demands for personalization, conversion, and scalable operations. The new platform is built in Umbraco 13 on .NET Core, ensuring it is equipped to handle both daily operations and future digital ambitions. 

It’s a pleasure to have a travel & leisure client back in our portfolio. These clients are always ambitious and prioritize digital solutions as a central part of their business. FolkeFerie is certainly no exception. We look forward to following both the platform’s and the agency’s journey and creating additional value in the collaboration.

- Lars Ørum Andersen, CEO & Partner, Kruso

Kruso is a Nordic digital agency specializing in complex digital solutions for companies and organizations with high technological demands. With offices in Denmark, Sweden, Germany, and the Netherlands, the agency works across everything from strategic digital consulting to software development, e-commerce, and cloud-based platforms. 

In the collaboration with FolkeFerie, Kruso has provided the complete delivery - from strategic consulting and technical architecture to UX, design, and front-end development. The focus has been on creating a solution that combines stability and flexibility with an exceptional user experience and conversion optimization. 

FolkeFerie - formerly Dansk Folkeferie - is one of Denmark’s most traditional travel agencies, with roots dating back to 1938. With the launch of the new platform, the company strengthens its position in the competitive travel market, while gaining a modern digital setup that can expand and integrate as new business needs arise. 

The new solution is live as of today. 

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