Kruso Logo
Contact us


Explore how a PIM can enhance efficiency, growth, and scalability by streamlining business processes in a dynamic commercial landscape.

  • Years of PIM experience
  • Implementations
  • Certified PIM specialists

At Kruso we understand the complexities of managing product information across multiple channels and touchpoints. Whether you're a smaller business or a large enterprise, our holistic approach to PIM implementation ensures that you can effectively manage and optimize your product data, from creation to distribution. 

We are dedicated to helping businesses streamline their operations, enhance data quality, and drive competitive advantage through the effective implementation of PIM systems. 

We understand that successful projects involve people, which is why we prioritize engaging and onboarding key stakeholders from the early beginning of the project. By involving them early in the process, we ensure that internal ownership is established and maintained throughout the project lifecycle and beyond its completion. 

Our PIM partners

Get the upper hand with PIMWebinar

Strategic digital business done right

A Product Information Management (PIM) System is often a vital component in our clients' Commerce solutions. The PIM system handles large volumes of product data and SKUs, laying the foundation for creating comprehensive and inspiring shopping experiences and efficient fulfillment flows for end customers.

However, a PIM system is much more than that; it is a central strategic platform that equally supports most business processes throughout the entire value chain, from manufacturer to distributor, authorities, internal business units, other third parties, and of course, end customers.

The Digital Product Passport: A guide to implementationDigital product passport

A well-implemented and well-thought-out PIM ensures stringent data architecture, binds all business-critical systems together, and enables effective scaling of the business. At the same time, it supports compliance, PLM, and mandatory product documentation such as the digital product passport.

Therefore, a Product Information Management System (PIM) is more than just a system that manages your product data in your webshop; PIM is a strategic prerequisite for driving true omnichannel business strategies across all your platforms, systems, customer groups, and stakeholders.

How can we assist you in your project?

Implementing a Product Information Management (PIM) platform within an organization is not a easy task. Over the past 10 years, we have specialized in managing complex product data and how organizations with success can implement a PIM and gain great business value.

We understand that such tasks involve not only technical proficiency but also significant human involvement. We have streamlined our process and developed a four-step approach that we use as a foundation when engaging in PIM projects. We can help you on the whole journey or we can simply just assist you in on or more of the 4 steps, it really depends on where you are on your project Journey and how mature the organization is in terms of implementing theese types of platforms.

Step 1: Assessment and Planning

Introduction: The foundation of a successful PIM implementation starts with a thorough understanding of your current systems and precise goal setting. This initial phase is critical as it shapes the direction of the entire project.

  • Conduct a comprehensive review of your existing product data management practices and systems.

  • Gather detailed requirements from stakeholders across the organization to ensure the PIM system meets all functional needs.

  • Develop a detailed project plan that outlines milestones, timelines, and expected deliverables.

Step 2: PIM System Selection and Customization

Selecting the right PIM system is vital to accommodate your specific business requirements. This step involves careful analysis and customization to ensure the system can scale and adapt as your business grows.

  • Evaluate various PIM platforms to find one that best fits the business’s scalability, functionality, and budgetary needs.

  • Customize the chosen PIM system to fit your unique workflows, user roles, and data standards.

Step 3: Data Migration and Integration

With the right system in place, the focus shifts to integrating and populating it with existing data. This stage is crucial for ensuring a seamless transition and operational continuity.

  • Develop a robust data migration strategy that includes cleaning, mapping, and transforming data.

  • Execute the data migration plan, ensuring data integrity and minimal downtime.

  • Integrate the PIM system with other essential business systems like ERP and CRM to enhance data coherence and utility.

Step 4: Training and Ongoing Support

To maximize the value of the new PIM system, it is essential that all users are proficient in its functionalities. This final step focuses on empowerment through training and establishing a support framework.

  • Conduct targeted training sessions for all user levels within the organization to facilitate effective use of the new system.

  • Provide comprehensive documentation and resources to support the ongoing use and troubleshooting.

  • Offer continuous support and maintenance services to ensure the PIM system evolves with your business needs and user feedback.