Kruso Logo
Contact us

Georg Jensen Damask

Digital transformation

Georg Jensen Damask, a historic producer of luxury textiles, faced a significant challenge: transforming their business strategy from physical wholesale to digital retail. With the ambition to integrate digital sales both on their own platform and through third-party digital platforms such as Amazon, Georg Jensen Damask set out to take full control of their digital sales channels.

View solution

Challenge

The challenge lay in creating a digital platform that could not only support Georg Jensen Damask's current online success but also scale and evolve with the company's future digital ambitions. This required a robust, flexible, and future-proof technological solution.

Digital first strategy

Georg Jensen Damask embraces a "Digital First" strategy, marking an ambitious shift away from traditional sales channels to a digitally driven business model. This strategy involves the full integration of digital technologies in all aspects of the company's operations, from sales to customer interaction.

MACH Architecture

At the heart of Georg Jensen Damask's digital transformation lies the MACH architecture (Microservices, API-first, Cloud-native, and Headless). This modern technological approach offers a high degree of flexibility, scalability, and speed of innovation.

The solution

Kruso was chosen to lead this transformation through the development of a new e-commerce platform based on a microservices approach and a "composable" system architecture. The choice was made for a Best-of-Breed technological strategy that brought together a range of specialized systems and services in an open, loosely coupled, and API-based architecture. This ensured a platform with low dependency between different systems, making it easier to implement changes and maintain the system over time.

Project methodology and approach

Kruso's project methodology is a combination of agile and WaterScrumFall approaches, ensuring a balanced and effective project execution. This hybrid model combines the flexibility of agile SCRUM with the structured planning and execution phases of the waterfall model.

Implementation

To meet the needs of Georg Jensen Damask, a series of digital solutions were developed:

  • Digital Content Management and E-commerce to drive and optimize online sales.

  • PIM (Product Information Management) and CDP (Customer Data Platform) to ensure powerful product presentations and efficient data handling.

  • Analytical tools and personalization to improve the customer experience and increase conversions.

This solution included the use of Umbraco/Ucommerce for a cost-effective, yet scalable and adaptable platform that matches Georg Jensen Damask's technological needs and future growth plans.

Result

The partnership between Georg Jensen Damask and Kruso in developing their new e-commerce platform illustrates how technological innovation and strategic thinking can go hand in hand to create digital solutions that drive growth and transformation in a traditional industry. This case emphasizes the importance of a flexible, future-proof platform that can scale with the company's needs and continue to deliver value over time.

Next project
Hilding Anders - Commerce platform
svEN