Georg Jensen Damask

Digital transformation

Georg Jensen Damask, a historic producer of luxury textiles, faced a significant challenge: transforming their business strategy from physical wholesale to digital retail. With the ambition to integrate digital sales both on their own platform and through third-party digital platforms such as Amazon, Georg Jensen Damask set out to take full control of their digital sales channels.

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Challenge

The challenge lay in creating a digital platform that could not only support Georg Jensen Damask's current online success but also scale and evolve with the company's future digital ambitions. This required a robust, flexible, and future-proof technological solution.

Digital first strategy

Georg Jensen Damask embraces a "Digital First" strategy, marking an ambitious shift away from traditional sales channels to a digitally driven business model. This strategy involves the full integration of digital technologies in all aspects of the company's operations, from sales to customer interaction.

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ITW - PIM Drives ITW’s Global Scale

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Malmö

Gothenburg

Stockholm

Georg Jensen Damask

Challenge

Digital first strategy