Malmö
Skomakaregatan 2211 34 Malmö
Sweden+46 735 124 970hello@kruso.se
Improving user experience and market responsiveness with modern B2B platform.
Since 1970, ESSVE has developed products that are essential for the professional user's toolbox. With a comprehensive product range and a strong presence in the B2B market, ESSVE needed a digital platform with the same high quality and reliability as themselves, to meet the customers’ new shopping expectations.Â
Today’s B2B customers are not like they used to be. They expect the same speed, transparency, and convenience they know from B2C, why you need to rethink your B2B business model in order to meet the ever-changing needs of B2B customers.Â
ESSVE’s previous system didn’t have the flexibility and adaptability to meet these expectations, which resulted in bad customer experiences.Â
To meet these challenges, ESSVE implemented DynamicWeb’s all-in-one platform, bringing greater consistency and a clear overview of their digital operations. Integrated with their existing ERP system, the solution ensures a smooth transition and enhanced data management across the organization.Â
With this new setup, ESSVE can now unify their digital presence and scale their business as they want. This has improved the internal business processes immediately. Moreover, ESSVE now gives the customers what they want, with a more personalized and flexible customer journey, that presents ESSVE’s full product catalogue with key product information.Â
The DynamicWeb all-in-one platform combines PIM, CMS, the commerce engine, and marketing in one place, which gives ESSVE everything they need in one system.Â
Unlike a headless setup, there’s no need to spend time and resources integrating multiple third-party systems. Everything is already connected. This makes internal processes seamless and efficient, reducing complexity and enabling faster time to market for new products and digital business initiatives.Â