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Digitize B2B sales with self-service

Learn how B2B companies can digitalize sales and service processes that give the customers the control of the customer journey. 

What is B2B commerce in 2025?

B2B commerce in 2025 is no longer just about transactions. It’s about intelligent, personalized, and a seamless buying experiences. Today’s B2B-customers expect the same speed, transparency, and convenience they know from B2C. That means self-service portals, real-time pricing, tailored product recommendations, and instant availability checks are now the norm. 

Customer needs have shifted from bulk orders and long sales cycles to flexibility, automation, and data-driven decisions. Companies must now offer integrated systems, flexible payment options, and platforms that support collaboration across departments.  

In short, B2B commerce in 2025 is smarter, faster, and more customer-centric than ever before 

How to streamline your B2B sales with self-service commerce Webinar

Join our coming webinar: How to streamline your B2B sales with self-service commerce

Join us for a webinar where we’ll show you how automation and self-service can transform your B2B sales processes.

Get practical advice and see real examples of how it all works. 

How can you support your customers’ needs?

To meet the new expectations, you must rethink the entire customer journey. Customers want control and the ability to explore, configure, and order products on their own terms. You need an intuitive digital platform with personalized experiences, powered by data, that makes relevant suggestions and streamline decision-making. 

In 2025, successful B2B companies build trust not just by selling products, but by becoming long-term strategic partners.

B2B commerce playbook: Give the customers what they want

Digital transformation in B2B is no longer a buzzword. It is a baseline. Today’s buyers expect the same ease, speed and personalization they experience in B2C. But many companies are still relying on outdated systems and complex workflows that slow things down.

This whitepaper explores how a shift in mindset from transactional to experiential can unlock real value. We dive into self-service, design-driven commerce and aftersales strategies that do not just meet expectations but raise the bar.

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    Dive into our insights about self-service B2B-commerce platforms

    How to build loyal customers through intelligent aftersales portals From sales to self-service: How automation transforms B2B commerce B2B commerce is more than transactions. It’s about the experience
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