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Miele.

A user-friendly app for communal laundries in residential complexes.

About Miele

Miele is a global manufacturer of advanced household appliances for the kitchen, clothing, and floor care as well as products for business enterprises. The German company, founded in 1899, is known for its high-tech quality products in a timeless design.

Challenge

Washing your clothes in a communal laundry is mostly unsupported digitally today. When end-users use a Miele laundry in some of the country's large residential complexes, the user journey is spread between several different touchpoints (web portal, payment application, manual calendars, washers, machines, SMS, etc.). Miele wants to bring these touchpoints together in one platform to make the use of a Miele laundry easy, similar, and user-friendly.

Solution

In collaboration with Miele's ERP partner Logos, which is responsible for the backend work, Kruso has created concept and ideation, as well as UX and frontend development for the innovative app that will improve the user experience in several points. The app is simple, clear, convenient, and easy to use for a wide target group. Furthermore, the app includes only a few features, but which works effectively and creates user satisfaction. Finally, the goal is to minimize the administrative burden in relation to running a laundry in a residential complex.

Result

The app is still under development and we will have to wait for the final result. Until now, the collaboration has run smoothly and we look forward to the launch.