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Digital Product Passports (DPPs) are gaining traction across Europe, not just as a regulatory requirement, but as a smart way to drive digital transformation. Backed by recent research from Amazon and Oxera, DPPs are proving to reduce compliance costs, streamline operations, and open new growth opportunities for businesses of all sizes.Â
For many, especially in fast-moving industries like FMCG, the shift from physical labels to digital product data is a game-changer. It simplifies packaging updates, reduces waste, and makes it easier to manage regional product variations. All this while accelerating time-to-market.Â
But the real potential goes beyond internal efficiency.Â
The benefits of DPPs extend beyond large enterprises. Over 90% of SMEs surveyed in the Oxera study believe that harmonized digital labelling will help their business grow. For smaller companies, DPPs reduce the need for multiple language-specific labels, simplify compliance requirements, and remove long-standing barriers to cross-border trade.Â
In an EU market where, fragmented national regulations often create friction, DPPs are paving the way for a unified approach. This makes scaling operations across Europe easier, faster, and more cost-effective.Â
Customers are already showing demand for transparency. In 2023, over 37 million Amazon users actively chose sustainable products when given the information. DPPs deliver that transparency at scale, making repair instructions, sustainability metrics, and compliance data instantly available through a QR code or smart label.Â
This also unlocks new possibilities for small and medium-sized businesses. By aligning with EU-wide digital standards, DPPs reduce the complexity of entering new markets and managing multilingual packaging.Â
Yes, implementation requires effort but it’s a future-ready investment and companies that start preparing now will be better positioned to lead.Â