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Kruso Strengthens Its Design Perspective with New Creative Director
The Nordic agency Kruso kicks off 2025 with a renewed focus on design and UX. To support this development, the agency has brought in the experienced and creative profile, Asbjørn Poulsen.
The Nordic agency Kruso kicks off 2025 with a renewed focus on design and UX. To support this development, the agency has brought in the experienced and creative profile, Asbjørn Poulsen, who joined as Creative Director on January 2, 2025. Asbjørn’s previous experience includes roles at Hello Monday, Magic People Voodoo People, and most recently, Limbopartner.
A Sharp Focus on Design and User Experience
With extensive expertise in user journeys, strategic work, and concept development, Asbjørn Poulsen brings a powerful combination of creativity and practicality. He sees his role as guiding clients through the creative process—from the initial ideas to the final solution. This encompasses everything from developing visual identities and web design to strategic branding and optimizing user experiences:
“In an era where AI is taking over more and more tasks, it is more important than ever to emphasize the human and creative dimension in design. Personally, I view design as the foundation of technology—it’s what unites functionality and aesthetics,”
Delivering the Whole Package
With the appointment of Asbjørn Poulsen, Kruso strengthens its position as a digital agency that not only delivers technical solutions but also creates design experiences that support clients’ businesses. Design has always been a core element of Kruso’s DNA, but this move marks an exciting new step in a more creative direction.
Lars Ørum Andersen, CEO of Kruso, comments on the hire:
“I’m thrilled that we can start 2025 with this initiative. The ideas for the new strategy began to take shape early in 2024, but the timing is only now perfect. At the same time, we were fortunate enough to secure an agreement with Asbjørn, who is the ideal profile for the role.”
For further information, please contact:
Knirke Mollerup
Group Marketing Manager
knm@kruso.dk