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Segment is a leading Customer Data Platform software and helps over 20.000 businesses collect, clean and activate their customer data. It's in the name, but Segment can do much more than that. It also acts as a link between your systems and platforms, as a data migration tool.
A CDP allows you to track and collect user behavior data in one central place, no matter where it's originating from - server-side, client-side, cloud apps, or social channels. Once all your marketing data, eCommerce data, and in-app data are collected, you will be ready to uncover trends and cohorts that were previously hidden. Acting on these trends and cohorts allows you to deliver the optimal customer journeys, messaging, personalization, and in-app experience your customers expect. Here at Kruso, we believe that a properly implemented CDP is a key enabler for delivering almost any data strategy.
With Segment you can manage data flow between systems, secure Master Data Management, and even enrich, collect or accumulate data thus connecting your data across your entire infrastructure. This feature helps ensure that your messages become relevant right down to an individual level. All supported by an amazingly intuitive and user-friendly interface that makes it easy to become an expert in personalization and control over your customer data. We at Kruso generally see Segment as one of the tools we can use to increase conversion and enhance the user experience.
At Kruso, we help to create intuitive reports that put you at the forefront of your organization's marketing by using one of the best data visualization tools available on the market. With Segment, we take raw data and turn it into valuable insights that benefit the entire organization.
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