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Segment is a web service that can segment on the basis of online user behavior collected across your channels and systems. It's in the name, but Segment can do much more than that. It also acts as a link between your systems and platforms, as a data migration tool. Here you can manage data flows between systems, secure Master Data Management and even enrich, collect or accumulate data thus connecting your data across your entire infrastructure. This feature helps ensure that your messages become relevant right down to an individual level. All supported by an amazingly intuitive and user-friendly interface that makes it easy to become an expert in personalization and control over your customer data. We at Kruso generally see Segment as one of the tools we can use to increase conversion and enhance the user experience.